The PXS line is being launched with five products, three serums, one toner, and a facial mist. A superstar ingredient called Vitamin F is a highlight of all these products and the whole line is promoted through the tagline ‘What do you give an F about?’ The brand says they have matched this with someone who absolutely impersonates that attitude, Shruti Hassan. Pulp with Shruti, want to build a skincare line that gives an F about not just skincare but also the notion that your well being matters more than anything and everyone.

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